In any case, economics prove that they won’t return to their old, more complex, product design, since it is less profitable. They have crossed the delicate balance between price/features and the Model:Samples will be less popular than the Digitakt, in which case we might see them return to a more Digitakt-like product in a year or two. They were right and they sell even more Model:Samples units than they did Digitakts, in which case we can expect an even simpler unit somewhere next year.Ģ. So they extrapolate this into the next phase:Īnd sadly for the more ‘hardcore’ users that like complex machines with lots of functions… this might be true.ġ. They have noticed that the new product has sold more items in the same period of time than the previous more complicated product did. The main differences compared to the Octatrack are:Īnd they pretend it to be a different machine with different a use case, which might or might not be true, that does not matter for this argument. The Octatrack was quite a hit, altough still not really mainstream.īut then they introduced the Octatrack Light, for the more casual user or ‘hipster’ which they called Digitakt. In the past they were convinced that complex machines with lots of options and a complicated user interface was a thing. It is kind of obvious actually, this step.
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